Just a headless voice, you didn’t see anybody. Mark Bornstein VP of Marketing and Chief Webinerd, ON24 | LinkedIn “So in the world of webinars, if you think about what a webinar was even a few years ago - and maybe in some cases still now - the webinar was a talking PowerPoint. To connect with accounts more effectively, B2B marketers are increasingly adopting influencer marketing to build trust, reach and engagement." To help you break free, we've pulled out some of the top highlights from this season, but you can see the full series on YouTube or on the season two page of the TopRank Marketing blog. But ABM alone is not enough to break through to distracted and distrustful decision makers. As our CEO, Lee Odden, says "Focusing on accounts with the biggest revenue potential requires every competitive advantage. Incorporating influencers into your ongoing marketing strategy can enable you to break free from tradition and create something that reaches and inspires your audience. One way to break free and improve upon traditional tactics is to work with - and learn from - folks who are influential in your industry. It's time to push the envelope, find a way to scale your ABM program, inspire your prospects with experiences, and continue to evolve how you approach marketing and measurement. Simply repeating tactics that have 'always been done' and are considered industry standards is no longer enough. These experts are well aware of that fact. B2B marketing doesn't need more of the same. One consistent message among all ten interviews is that it's time to shake things up.
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